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That's why some photographers are banking on the popularity of the impish dating app by offering their services to make users look their best.“People have this tendency to create their dating profile in less than 10 minutes even though it could be the most important thing they do for their love life," says British photographer Saskia Nelson.

In May 2013, she set up Saturday Night’s Alright after spending eight years on online dating sites and growing tired of seeing the same blurry and dingy portraits.

The stakes can be even higher on services like Tinder, which lets people choose each other based on their Facebook photos, and Glimpse, the Instagram-based dating app released for i OS on Tuesday, put a premium on how you present yourself.

So, yeah, that awkward photo from college graduation probably isn't going to cut it.

Wear clothes (and underwear) that make you feel good, trim your beard, bring props that showcase your interests.

She also has them thinking about who their current inspirations are or when they are at their happiest.

ALEJANDRA BORNOWSKI'S Facebook profile picture took weeks to make.

In the photo, a radiant Bornowski appears knee-deep in a lake with billowing clouds of dry ice encircling her thighs.

Jacklyn Capt of Palestine, Texas, says people “jump” to take advantage of the “free Facebook profile headshot” sessions she offers regularly as a way of drumming up new business.My client will break into a laugh, and I’ll get all the different expressions leading up to the big smile!We call it “running the gamut” where I shoot people starting with a soft smile and then they grow into a natural laugh!Remember you’re trying to sell yourself and your lifestyle.”To help her clients figure out what characteristics of theirs to put forward, Nelson sends them tips and a questionnaire ahead of the photo shoot.She advises them to treat the session as they would a date, and thus prep for it in a similar manner.

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